Brands and Influencers use Brandible. For Brands, they leverage Influencers in the platform to help them carry out tasks that could scale their brand visibility as fast as possible while the Influencers earn when they do so. Brands upload status about their products or task to be performed by Influencers, Influencers earn when they visit these statuses; a way to draw as many Influencers to spread the news about the brands product.